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Inside Out: Digital Signing

How Your Company Can Help with the Digital Signing Evolution.

Companies like TechLink can do many different types of functions for your business when it comes to digital signing. The systems that TechLink offer can run the gamut from helping to design, managing, execution, and follow-up after the project is in place. No matter how successful Techlink is, no matter how much planning and implementation they can offer, it is your company that can make or break the effort. Think of it as the inside out aspect of digital signing.

Each new product rollout relies on the information and access to it. You want your staff t be able to answer questions from customers and be able to speak with authority about how important the product or service will be to the end user. You give them tools, training, and often some enthusiastic speech about how this is the ‘future of the company’. I have one question: how is that approach working for you? Honestly?

If you are being honest, it probably is working with the acceptable limits of just okay. While companies like TechLink, the premiere digital sign installer in North America can help in almost every step of the way, no matter where the sign or screen is being installed, they cannot create advocates for the rollout without your help.

Here’s what you need to do.

How to make your TechLink project prosper: involve your staff

Talk up the project among supervisory staff first. Involving this group in some of the initial rollout meetings between you and companies like TechLink can help give them a certain amount of confidence that the new initiative will not be simply ‘sprung’ on them at completion. In this sort of inclusive type situation, they may have suggestions that could increase the overall return on your investment.

Talk up the progress of the project. In this phase, you want your supervisory staff know that the information you have is in front of their questions about the project’s progress. This will give them a sense that their input and participation is important. This will also help with the introduction of the signing to the real world. If your supervisors are well-respected among their group, they should have no problem generating the necessary enthusiasm among their direct charges.

This in-advance information, even if it is only piecemeal will create a feeling of inclusion and if it does not, you will have some valuable information on how they will eventually present it to customers. This will let you get ahead of the problem and address any issues. Of course, your project manager at TechLink can often help as well.

Talk about why you made this decision. A digital sign rollout will provide you with several ROI options. If it is supposed to act as information center, giving your customers knowledge for future purchases, then you will need to explain to your employees how you want the nurturing to take place, when, and how. If the signing is designed to get the customer to spend directly, such as with hotel kiosks or QSR applications, train your people on how to make the interface seem integral to the success of the company. If your supervisors have done a good job evangelacizing the program, the rollout should not be a shock. Rather it should be greatly anticipated.

Listen to the people – and the customers. In advance of any rollout, not all information is known. You have the best intentions of increasing the human value in the process of the rollout but may have missed a detail or two along the way. TechLink can iron out the details, work with your people, and complete the project in a timely manner. But some things will remain unknown until the digital signing is actually in place. Listen. And when you hear something, react. TechLink can help with those changes of direction.

April 29, 2014/0 Comments/by techlinksvc

News Room

Your Outdoor Digital Sign Initiative

How to Make Your Digital Signs Pop!

How many CEOs watching the Portland Trailblazers looked at the huge gossamer-like screens hanging the Moda Center and wondered whether they could use them for their business? If you have never witnessed an Blazer introduction, particularly when they are in a red hot playoff atmosphere, four large see-through screens are unfurled and when the lights go down, logos, and players are portrayed in building high glory. It is just as awesome to behold at home as it is doubly fun to witness in the arena.

There is a challenge when we witness digital signing of this nature. It is unique and compelling. But is it effective in garnering new customers? Is the chance that your signing will create an interactivity spurred on by the increased use of smartphones and tablets enough to garner additional sales? NEC’s Director of Sales – Vertical Solutions, Richard Ventura, and NEC’s National Manager for Solutions Sales and Operations, Michael Ferrer believes it is. He recently suggested, “Always remember that the requirements of a project are what will drive its uniqueness.”

Outdoor Digital Signing by Techlink can offer the ability to capture attention where your customers are.

TechLink is in the business of creating that “uniqueness” on several levels. By coordinating with your vision, TechLink joins your ideas with the best project managers, experienced field technicians, and advanced technology to make your customers notice.

Translucent screening, like the type mentioned during the Trailblazer introductions can be used, and have been deployed in retail locations with the desired results. Some retailers have used this format to illuminate store front facades. Because of this technological march from inside displays to outdoor digital signing, your company’s vision can be realized with the right partner capable of advancing those ideas.

Businesses can now consider options for digital outdoor signing that enables your company to broadcast effectively allowing your advertising to create a new profit model. This enriched content delivery can be used to go beyond business uses. When applied to government applications, it can also create social value. These solutions can achieve a centralized messaging that allows your company to display a wide variety of diversified information on a single screen.

TechLink can couple this ever-expanding technology with logistical options that will increase overall profitability. Outsourcing projects such as these have proven the most cost-effective method of digital sign messaging. Because of the inherent complications, companies such as TechLink bring experience and ingenuity to every project without increasing your company’s labor force.

TechLink can help you design a system that offers accurate messaging focused on your audience, effective delivery with sophisticated broadcast systems, remote control that allows client management while at the same time controlling overall bandwidth, and lastly, complete content safety. TechLink can help your company go from being seen to becoming uniquely visual.

April 29, 2014/0 Comments/by techlinksvc

3g/4g LTE Deployment

Network Deployment

TechLink’s LTE Deployment Solution for your Company’s Connectivity

TechLink provides your contractor the ability to execute your company’s LTE deployment plan, guaranteeing that you will receive the consistent connectivity you need. Using the most advanced technology, we can offer superior 3G/4G LTE deployment that is fully functioning at the fastest speeds possible. The key to TechLink’s success begins with a focus on every facet of the 3G/4G LTE deployment project, from front end planning to problem detection and maintenance.

TechLink install, maintains, and tests your antenna to ensure uninterrupted wireless connectivity.

What is 3G/4G LTE Deployment?
3G/4G LTE (long term evolution) offers your business connectivity with a focus on a quantifiable profit projection. When TechLink deploys your project in conjunction with the contractor you hire, we understand that success depends on consistent revenue, customer satisfaction, and in many instances, business productivity. Any erosion in the ability of a company’s connectivity to service these revenue sources will have a direct impact on your profits.

3G/4G LTE deployment provides state-of-the-art wireless connectivity that meets or exceeds current industry standards. Because TechLink professionals, from project managers to field technicians understand these demands, system loads are monitored and tested to ensure maximum abilities are met and built with future connectivity expansion in mind.

How does 3G/4G LTE Deployment work?
3G, or third generation connectivity offers quick and efficient internet and is the most widely used system. 4G, or fourth generation is considered the fastest connectivity currently available. LTE is the scalable future of connectivity. TechLink understands that every project is different and the connectivity can vary from location to location. 4G cellular is still be constructed and is not as widely available as 3G systems. Each of these system connections comes with a different cost.

When TechLink builds a deployment plan, the system is built to be efficient and as fast as possible yet scalable for future generation availability. This requires expert technicians to not only maintain the current systems but build on those systems in a cost-effective way. Working directly with your contractor, TechLink can match, if not exceed your current expectations and system requirements.

TechLink’s antenna deployment installations are built with 3G/4G LTE scalability in mind.

What does this sort of deployment project entail?
Your TechLink deployment will include a clear mapping of the site. The RF site surveys conducted by the project manager will determine numerous factors including custom and external antenna installation requirements, projected energy needs, how your current WiFi systems work, and determining the need for wireless point-to-point applications. Any potential problems are identified in advance of the deployment to ensure there are no roadblocks during system implementation.

TechLink will also continue to monitor the system throughout the process for potential problems to ensure connectivity expectations are met. Our management, measurement, and reporting can all be monitored throughout the project using our customer portal.

TechLink understands the financial costs of each of these systems and works to find the right solution. Building each system to be scalable and often working with shared organized networks (SON), TechLink can improve and upgrade connectivity over time.

March 21, 2014/0 Comments/by techlinksvc

Satellite Installation

Your Company’s Connectivity begins with TechLink’s Satellite Installations

TechLink has developed one of the best satellite installation networks in North America. This is an important consideration for your business as you grow sales. We are the connectivity in your company’s success and working with your contractor, we provide the best in satellite installations.

TechLink works with your contractor as a partner, bringing our expertise to each step of the satellite installation project, from development to execution to maintenance. This inclusive service will give your contractor the confidence to make commitments to your company’s satellite connectivity plan knowing that TechLink will ensure that it is put in place, both seamlessly and profitability.

Why do you need outsourced satellite installation?

TechLink can install multi-unit dwelling satellite installations.

TechLink is hired by your contractor because of our expertise. Outsourcing satellite installation projects makes sense for a number of reasons. A business should be able to reach customers anywhere at anytime. In many instances, this means reaching beyond urban centers to more rural or ex-urban locations. To do this, a business must escape the confines of ground-based broadband. Terrestrial broadband has distinct limitations and while adequate for big city applications, most businesses find vast, untapped customer bases well-beyond those boundaries. Outsourcing satellite installation is more cost-effective.

What should you look for in a satellite installation?

There are distinct bottom-line advantages to outsourcing a company’s satellite installation project. Because TechLink has a reliable network of professional project managers and experienced field specialists who work with your contractor during the entire process, you can refocus any and all concerns you might have on the opportunities.

Outsourcing these types of highly technical operations is not only a sound business model but profitable as well. The cost of hiring, maintaining, and training in-house personnel to complete short-term projects can escalate quickly. TechLink removes those costs by hiring technicians that are constantly upgrading their expertise as new technologies evolve. This save valuable time and money.

What can TechLink provide to your business satellite installation projects?

TechLink expertly installs and maintains auto-deploy satellite installations.

TechLink offers a unique customer portal that allows your contractor to monitor every step of the project. They will have access to world class expertise without break-the-bank expenditures. Because of TechLink’s planning and management of the project, the lead times are often greatly reduced. The satellite installation we are hired to do will be both seamless and efficient.

These types of projects do sometimes come with significant risk. TechLink’s extensive experience with previous satellite installation projects however is folded into your company’s/contractor’s plan, factoring those risks into the project, and providing excellent operational installation and maintenance, back-end customer support, and the newest technology.

TechLink will help your contractor plan and develop the project, working to ensure your company’s money is well-spent. We have long-term relationships with the biggest contractors in the business. Our expertise, even if it is only as a third party, can play a significant role in helping your business grows.

TechLink brings your business to underserved or unserved customers in a cost-effective, seamless way that will allow you to focus on growing your business without worrying about your connectivity. TechLink provides a multitude of Satellite Experienced Installers with the ability to expertly install and maintain HDTV Multi-Dwelling Unit (MDU) installations, SMATV Auto Deploy projects, Distribution Racks and Head Ends.

TechLink is the company you want your contractor to hire, so you can grow the company you own.

March 21, 2014/0 Comments/by techlinksvc

Digital Signage

TechLink is an Expert Digital Signage Solution Installer.

TechLink combines the very best in project management, full client integration, and superior field technicians to deliver digital signage solutions to your business plan. This is a constantly evolving field and hiring in-house expertise can be both costly and time-consuming. TechLink allows you to get to your customers in a fully upgradable and scale-able way, creating a digital signage solution customized for your company.

What is digital signage?

Digital signage is used both in-house and as a form of advertising that has no equal. It can be used in a variety of ways that will reach employees and customers with customized messages that target a specific demographic. It can be used to give your employees up-to-date information about projects and meetings or simply to tell them what the cafeteria is serving. It can be used in your reception area as an introduction to your business.

Digital signage can also be one of the key drivers of sales in far-flung marketplaces. Your contractor uses TechLink because we have the expertise and skill to reach these customers no matter where they are. Retailers can update advertising and pricing. Quick serve restaurants (QSRs) can introduce new menu items and reinforce the value of existing products. Commercial enterprises can “go green” by eliminating print costs. Governments can use digital signage to signal potential emergencies and offer dependable information in real time. No matter where your customers are, the ability to communicate with them in real time is a key sales driver and can build long-term trust and confidence.

Why should you use digital signage?

TechLink has proven to be trusted partner for your contractor. We can professionally install and maintain a wide range of digital signage options displaying your message and at the same time cutting costs. Because the screens can be customized to the location, this method of reaching current customers and future clients is both cost-effective (far less expensive that print advertising) and time-sensitive (allowing your business to focus to target specific regions individually).

Digital signage not only compels, informs and motivates your customers to consider your products and services, it can be used to include and recognize the achievements of your staff. The ability to portray your messages with motion, shifting the information throughout the day, and ensuring that price execution is done in a timely fashion can increase your company’s profitability. TechLink, working with your contractor can make this happen.

How can TechLink help your business?

TechLink is an expert in the field of digital signing installation. With vast resources and superior project management, TechLink can rollout your business strategy via your contractor seamlessly and profitably. Our project managers will meet with you and develop an individual plan that will achieve your company’s potential. Because of TechLink’s interactive customer portal, the progress of the project can be monitored by your contractor in real time.

Our field technicians can install and maintain digital signage solutions across a wide variety of applications. TechLink matches your idea to the medium, whether it be menu boards, kiosk applications, POS terminals, or in-house applications. Because our installation and support is comprehensive, our customer relationships are both long-lasting and profitable, enabling you to get to the business of your business.

March 21, 2014/0 Comments/by techlinksvc