Inside Out: Digital Signing

How Your Company Can Help with the Digital Signing Evolution.

Companies like TechLink can do many different types of functions for your business when it comes to digital signing. The systems that TechLink offer can run the gamut from helping to design, managing, execution, and follow-up after the project is in place. No matter how successful Techlink is, no matter how much planning and implementation they can offer, it is your company that can make or break the effort. Think of it as the inside out aspect of digital signing.

Each new product rollout relies on the information and access to it. You want your staff t be able to answer questions from customers and be able to speak with authority about how important the product or service will be to the end user. You give them tools, training, and often some enthusiastic speech about how this is the ‘future of the company’. I have one question: how is that approach working for you? Honestly?

If you are being honest, it probably is working with the acceptable limits of just okay. While companies like TechLink, the premiere digital sign installer in North America can help in almost every step of the way, no matter where the sign or screen is being installed, they cannot create advocates for the rollout without your help.

Here’s what you need to do.

TechLink partnership

How to make your TechLink project prosper: involve your staff

Talk up the project among supervisory staff first. Involving this group in some of the initial rollout meetings between you and companies like TechLink can help give them a certain amount of confidence that the new initiative will not be simply ‘sprung’ on them at completion. In this sort of inclusive type situation, they may have suggestions that could increase the overall return on your investment.

Talk up the progress of the project. In this phase, you want your supervisory staff know that the information you have is in front of their questions about the project’s progress. This will give them a sense that their input and participation is important. This will also help with the introduction of the signing to the real world. If your supervisors are well-respected among their group, they should have no problem generating the necessary enthusiasm among their direct charges.

This in-advance information, even if it is only piecemeal will create a feeling of inclusion and if it does not, you will have some valuable information on how they will eventually present it to customers. This will let you get ahead of the problem and address any issues. Of course, your project manager at TechLink can often help as well.

Talk about why you made this decision. A digital sign rollout will provide you with several ROI options. If it is supposed to act as information center, giving your customers knowledge for future purchases, then you will need to explain to your employees how you want the nurturing to take place, when, and how. If the signing is designed to get the customer to spend directly, such as with hotel kiosks or QSR applications, train your people on how to make the interface seem integral to the success of the company. If your supervisors have done a good job evangelacizing the program, the rollout should not be a shock. Rather it should be greatly anticipated.

Listen to the people – and the customers. In advance of any rollout, not all information is known. You have the best intentions of increasing the human value in the process of the rollout but may have missed a detail or two along the way. TechLink can iron out the details, work with your people, and complete the project in a timely manner. But some things will remain unknown until the digital signing is actually in place. Listen. And when you hear something, react. TechLink can help with those changes of direction.


Your Outdoor Digital Sign Initiative

How to Make Your Digital Signs Pop!

How many CEOs watching the Portland Trailblazers looked at the huge gossamer-like screens hanging the Moda Center and wondered whether they could use them for their business? If you have never witnessed an Blazer introduction, particularly when they are in a red hot playoff atmosphere, four large see-through screens are unfurled and when the lights go down, logos, and players are portrayed in building high glory. It is just as awesome to behold at home as it is doubly fun to witness in the arena.

There is a challenge when we witness digital signing of this nature. It is unique and compelling. But is it effective in garnering new customers? Is the chance that your signing will create an interactivity spurred on by the increased use of smartphones and tablets enough to garner additional sales? NEC’s Director of Sales – Vertical Solutions, Richard Ventura, and NEC’s National Manager for Solutions Sales and Operations, Michael Ferrer believes it is. He recently suggested, “Always remember that the requirements of a project are what will drive its uniqueness.”

outdoor digital signing

Outdoor Digital Signing by Techlink can offer the ability to capture attention where your customers are.

TechLink is in the business of creating that “uniqueness” on several levels. By coordinating with your vision, TechLink joins your ideas with the best project managers, experienced field technicians, and advanced technology to make your customers notice.

Translucent screening, like the type mentioned during the Trailblazer introductions can be used, and have been deployed in retail locations with the desired results. Some retailers have used this format to illuminate store front facades. Because of this technological march from inside displays to outdoor digital signing, your company’s vision can be realized with the right partner capable of advancing those ideas.

Businesses can now consider options for digital outdoor signing that enables your company to broadcast effectively allowing your advertising to create a new profit model. This enriched content delivery can be used to go beyond business uses. When applied to government applications, it can also create social value. These solutions can achieve a centralized messaging that allows your company to display a wide variety of diversified information on a single screen.

TechLink can couple this ever-expanding technology with logistical options that will increase overall profitability. Outsourcing projects such as these have proven the most cost-effective method of digital sign messaging. Because of the inherent complications, companies such as TechLink bring experience and ingenuity to every project without increasing your company’s labor force.

TechLink can help you design a system that offers accurate messaging focused on your audience, effective delivery with sophisticated broadcast systems, remote control that allows client management while at the same time controlling overall bandwidth, and lastly, complete content safety. TechLink can help your company go from being seen to becoming uniquely visual.